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How Much Effect Do Online Reviews Have On Businesses?

Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. The first thing you can pick up from online reviews are the honesty of companies in how they do business because they do not fear that their clients might give a bad testimony against them. The world of business can get pretty tough and you need to always find way to make your business better than the rest and that is why some companies create their own reviews or make their friends create on to praise their business. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. When you check the name of the author and realize that they have given a certain company several testimonies then you can bet that these are fake ones.

Open up Google and do a web search for a specific company. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.

As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.

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