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E-Commerce Guide to Help SMBs this Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. This is because SMBs just cannot afford to sustain price cuts and deals that their competitors are able to afford. This does not mean though that you have to disregard the Black Friday Weekend. You just have to be innovative using creative strategies that make sure you stand out from the crowd. For you to be successful during the Black Friday Weekend, we have here strategies that you can implement.
The email strategy is the first thing that you should optimize. At the moment, email marketing is the surest way for lead generation and one of the most effective marketing tools. Until the sales begin, you should be sending out emails helping the customers count down to the weekend. Email marketing requires that you personalize the emails to each of the customers. One of the tools you can use to make sure that you personalize the emails is by implementing targeted email marketing. This will require that you to gather information in regard to the behavior as well as the purchase history of the customers.
Spreading the sales over a long period of time is another beneficial strategy you could use. This is because you will be creating excitement and customer awareness at the same time and this will benefit the SMB at the end of the day. This will also shield the company from sudden rush orders over a short period of time that the company is not able to fulfill on time. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. The largest percentage of the retail market is owned by the online marketplaces and if you sell on this platforms, you are going to get higher level of sales. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
Even though the SMB is striving to grow, you should be proud of the size of the company. Most of the customers are shying away from mass production that the larger companies offer. The small size is going to be convenient in this scenario because you will provide your customers with niche items and products that are exclusive. The site you have for the SMB should be responsive to all types of devices. The customer is not only buying on their mobile devices but also researching the product before buying it. From the product images to the checkout, the site should be more responsive. M-commerce is taking the center stage this Black Friday and if you are to stay competitive against the larger players, you must follow this lead.
Source: Magento Development Company